Bow Wow speaks Prince Bow clothing line, says same quality as a Jordan sneakers

Rapper Bow Wow has offered details on his forthcoming clothing line with NBA star Stephon Marbury set to drop next fall. The rapper-turned-actor announced the brand’s name and explained its quality.

“Now, times are harder for parents to go to the mall if they got two kids or three kids and try to buy three pairs of Jordans — I felt it was my responsibility to cater to them and put something in the market place affordable for all people,” Bow Wow said in an interview. “So that’s my way of giving back to my fans and the community. Same quality as a Jordan sneaker, it only cost $26 to make a Jordan shoe, period — right now, it’s Prince Bow which is me. I’m the prince of hip-hop and everyone calls me Bow anyway, so it’s Prince Bow.”

Bow Wow will launch the line of clothing later this year. He recently negotiated a deal with the trailblazing Starbury brand to design a new line featuring clothes, shoes and sneakers for men, women, boys and girls. The collection, which will be both affordable and in line with the latest fashion trends, will be available for sale beginning in November 2009. Consumers will be able to purchase the merchandise at www.starbury.com, www.princebow.com and www.amazon.com.

The young business vet also released his own clothing line in 2003. Just in time for the back-to-school shoppers, Bow Wow’s new Shago clothing line hits stores this week. The apparel is influenced by other rappers’ menswear lines, such as P. Diddy’s Sean John, but is designed for boys and features sizes ranging from 2 to 20, according to Bow Wow’s spokesperson. Shago, which takes its moniker from letters in Bow Wow’s real name, Shad Gregory Moss, includes three collections: Classic, Knight and Racing.

Spotted: sohh