It’s always a good move to broaden your business point of view and let’s face it, liquor and Hip-Hop go hand and hand. Luda is at the point in his success that even if the cognac was terrible, people would still be sippin’ on it! In addition, I believe that he wouldn’t put his name on anything he didn’t believe in.

Coming at us straight from France, he gives the details on how this fine cognac named Conjure was created. His enthusiasm is obvious and I’m actually very excited to taste it myself. I wonder how it will go with my hulk?…