Many of you hip hop heads have heard of Herfection.com — the blog that was founded back in 2005 by Heather Widener. When this whole internet thing started forming and music was just beginning to be shared across peer to peer networks, Herfection.com was the first person to blog from a lady’s perspective.
In a male-dominated genre, this was quite original to have a lady’s take on the game. Over the years, she was crowned by VIBE and XXL as a top 100 blog. I came in the rap blogosphere in 2007 and have had the pleasure to meet h.e.r during my career. I’m honored to have the opportunity to step in and acquire Herfection.com and take the brand forward. Stay tuned.